Increasingly, social media has become one of the traditional tools of marketing. With this new reality, there are plenty of new ‘gurus’ who profess to know the secret to successful social media campaigns. But ultimately, it comes down to a simple, old-fashioned principle: people talk when there’s something worth talking about. Social media is nothing more than word of mouth.
Lightning fast, broadcasted to millions in moments, word of mouth. Perhaps this is why the effectiveness of traditional forms of advertising is being questioned more and more. And perhaps instead of looking outward (recruiting a creative agency to help develop an edgy advertising campaign to generate buzz) organizations may need to look inward and ask a few questions. Are the products or services themselves innovative and original enough to be talked about? Could a simple redesign accomplish this? Is there one product or service that would significantly benefit from being fully redeveloped and redesigned, perhaps with the cache of the involvement of an artist or well-known designer? Could it be transformed into a dramatically different visual and emotional experience?
In the new frontier of brand promotion, these are questions worth asking. And why, we wonder, have there been so few ‘Made in Canada’ art fusion collaborations? Stay tuned for our next post.