• Big Ideas from Shallow Pockets

    Yet, after exiting the exuberantly whimsical rooms and entering the Kusama-themed museum shop, one cannot help but notice a distinct dip in originality and newness. Unlike Kusama’s invigorating work, the gift shop merchandise feels stale, predictable and repetitive. Perhaps it’s understandable for museums facing budget restraints to succumb to time-worn merchandising tactics. However, not seeing the sales-generating potential of offering products that are equally as dynamic as the art they pay homage to seems like a blind spot.