Over the past decade, the surge in collaborations between contemporary artists and fashion brands has captured the hearts and minds of consumers, filled the column spaces of journalists and bloggers and lined the pockets of eBay entrepreneurs. It’s a cultural phenomenon that has proliferated and evolved and has many lessons to teach, especially to those responsible for brands of all kinds.
In one fell swoop, a well-planned, well-executed artist and brand collaboration (art fusion) can easily outpace the awareness, buzz and talk-value generated by a multi-million dollar advertising campaign. The beauty of it is, both the artist and the brand are creating something of value and relevance to society, while the marketing benefit is simply a byproduct of the inherent interest the union creates.
Creating spectacular unions
ARTS & LABOUR is an organization born out of a fascination and appreciation for artist and brand collaborations and their potential to shape our society. Our mission is to help unite artists with brands for the benefit of each other and to make a positive contribution to contemporary culture.
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If you’d like to learn more about the process of art fusion, please contact us at 416 941 9200. If you’re interested in the idea of art fusion but not ready to contact us, please subscribe to our monthly posts.