• An Inspiring Product is Better than Inspiring Marketing

    The successes and abilities of these three brands, The Cambridge Satchel Company, Supreme and Artek, have been remarkable—inventing and reinventing their products through art and serving them up in a way the world simply can’t get enough of.

  • The Principles of Staying Relevant

    If established brands like Vitsoe want to remain relevant, they need to start addressing the desires of more recent generations. Unlike Baby Boomers and Generation X, who have been captivated by Vitsoe’s good design, Millennials seem to be neither familiar with nor interested in the brand’s affluent history or its design principles.

  • Dale Chihuly, artist. Dale Chihuly, brand.

    Collaborations between brands and artists of all types have been popping up just about everywhere. They’ve clearly caught on—and proven their worth amidst flashy advertising campaigns and attention-seeking promotional events.

  • Two Brave Brands

    As we all know, brands must live and breathe innovation to stay relevant. But the practice is not as much about marketability or promoting allure as one might think; it is in reality, more about fostering authenticity. For innovation to ring true to consumers, it must come from the core of the brand, rooted in […]

  • It’s Time to Reinvent the Trade Booth

    As much as brands pour their energy into the things they sell, it’s a mistake to think that those products alone will make a trade show booth stand out, no matter how new or innovative those products are. If you’ve ever walked the dizzying miles of a trade show floor and experienced the visual exhaustion […]

  • The Spark of an Idea: A Story

    The search for new ideas often leads us to the most unexpected of places. And as most creative people know, the best ideas are hidden in the most obvious yet least expected places.

  • Salone del Mobile: The Bottom Line

    Salone Milano and Milan Design week are exceptional design showcases, primarily thanks to their top-notch organizers. But each and every participating brand, small and large, national and international had something extraordinary to add.

  • Highlights from Milan Design Week

    Blending the divide between art, design and architecture is something the organizers of Milan Design Week do quite well. It’s not that most of the products shown during the event, with their artfulness and simplicity, can’t stand alone and deliver potent aesthetic experiences of their own. But more often than not, in addition to their […]

  • Heavens, what’d you do with my boring city guide!

    On your next visit to Berlin or Portland (should you be so lucky to visit either amazing city once, never mind multiple times), you may, as we did, stumble upon each city’s less predictable and subsequently notable city guides. We discovered that a handful of forward-thinking businesses had decided to take tourism and recreation matters […]