• Art fusion: Mistakes to Avoid

    Jun Takahashi, the founder and designer behind the Japanese avant-garde label Undercover and known for his rather original tagline “We Make Noise, Not Clothes”, has become wary of art collaborations.

  • The Art of the Trade Booth

    Attending a trade show can be a stimulating experience. The sheer number of booths filled with all the latest and greatest can fill one with anticipation and excitement. However, when very few booths go beyond the traditional design formula, visiting a trade show can become monotonous and leave one physically fatigued and emotionally uninspired. Not […]

  • So an Artist & an Opera Singer Walk into a Bar …

    During the 2015 Feature Art Fair, Baldwin’s Hoard offered an experience that was not only artful, but also educational and mostly quite unique. Engaging with fellow art goers in further conversation while sipping a glass or two of bubbly in a room tastefully furnished with props representing a wide range of historic periods, from Ancient Greece to Post-modernism is an experience that’s hard to forget.

  • Space, The New Art-Fusion Frontier

    Art installations have become capable not only of transforming physical walls, floors and ceilings into spaces full of imagination and inspiration, but also of shifting an audience’s perception of a brand, from forgettable to intriguing overnight.

  • Oh Xmas Tree, How Lovely Is Your Branding

    Breaking from 26 years of the Gardiner’s traditional approach to Christmas exhibitions was a bold move that brought not only holiday joy, but also a few lessons for other brands to take away.

  • Branding Lessons from the Venice Art Biennale

    Venice Art Biennale, the internationally renowned, biannual art event that takes over Venice, Italy from May to November is not only of great social, cultural and political stature, it’s also a powerful marketing platform – for countries.

  • The Death of a Gift Shop

    In recent years, museum gift shops’ artsy t-shirts, mugs and scarves have been greeted with a diminishing sense of enthusiasm. However, more progressive art organizations like the Walker Art Centre in Minneapolis and the New Museum in New York have started to reinvent the role of their gift stores. At Arts & Labour, we say it’s about time.

  • Corporate Sponsorship 2.0

    When corporations write a check to sponsor a cultural event only to have their logo displayed among many others on the back of a promotional booklet or a program, it’s clearly inconsistent with their marketing objectives. After all, in the ‘real’ world of day-today business, banks are competitors – each with a marketing mandate to stand out – same as the cable companies and credit cards they share the back of the pamphlet with.

  • Why art fusion’s early adopters are women

    Art-fusion collaborations, if done right, come with a universal set of visual and emotional characteristics that are easy to identify with. For example, the ‘dotted’ art fusion between Louis Vuitton and Yayoi Kusama can be experienced as playful and imaginative, yet elegant and sophisticated.

  • So long store displays – Hello art installations

    Fashion, often the most forward-looking and savvy of retail marketers, offers many valuable lessons to the rest of the retail industry. Fashion’s latest tutorial in the art of drawing a crowd could yet again be of great service to retailers who are ready and willing to learn, regardless of category. What’s the lesson you wonder?