• Do limited editions create limitless desire?

    It’s not a secret that over the last decade, the popularity of art-fusion collaborations has grown dramatically. While the most talked-about collaborations seem to come and go in a flash of white-hot attention, the less successful ones linger behind in social-media silence, in hopes of one day selling out. One decision a brand embarking on […]

  • A picture that’s worth a thousand words – And more for some

    Like design or fashion products, art-fusion collaborations don’t come truly alive till fully digested by the greater public. To be fully legitimized, they too require their necessary components that will further validate their artistic, cultural and social relevance further. What kind of components you ask?

  • Preventing art-fusion failure

    According to Denis Freedman, Creative Director of Barneys New York, “The collaboration is the basis of what we try to do, and we try to work with as many people in as many fields as possible.

  • Standing Ovation ’14: Our Fav. Collabs from Around the World

    Every year, we like to step back, evaluate and applaud the brands and artists who have inspired and elated us with their teamwork. This time around we’ve based our selection on collaborations that have been successful at walking the line of artistic integrity while still achieving accessibility, […]

  • Comparison & Review: Art Toronto & Feature Art Fair

    If one had to choose between feeling overwhelmed or inspired, exhausted or refreshed, the decision would be simple. Along the same lines, being able to predict your reaction to an Art fair is actually quite simple as well. How you ask?

  • Know & Tell

    The most inspiring small, upstart brands are the ones that seem to know themselves from the get go. They have a strong point of view and more than a little courage. It’s little wonder that these brands also happen to be the ones that fearlessly engage in art-fusion collaborations, not only as a way to […]

  • Declaring War on Indifference

    Even well-designed spaces, despite all the care and attention to detail put into them, can end in rather generic results. For example, contemporary interior design, lifestyle and travel publications with their countless photographs of minimal and timeless interiors, haven’t been able to avoid becoming uniformly predictable in their effort to be inspiring.

  • Artists in the Spotlight No. 2

    It’s the time again. As you may know, we are constantly on the lookout for artists we believe would make outstanding art fusion collaborators. And when we find exceptional ones, we feel it’s our duty to share. Today’s artists both have an uncommon talent for examining the seemingly invisible every day phenomena – mundane things […]

  • The Great Retail Rethink

    For brands to succeed they need to start selling something much more valuable than a ‘lifestyle’. They need to start selling a piece of culture itself.