• Comparison & Review: Art Toronto & Feature Art Fair

    If one had to choose between feeling overwhelmed or inspired, exhausted or refreshed, the decision would be simple. Along the same lines, being able to predict your reaction to an Art fair is actually quite simple as well. How you ask?

  • Know & Tell

    The most inspiring small, upstart brands are the ones that seem to know themselves from the get go. They have a strong point of view and more than a little courage. It’s little wonder that these brands also happen to be the ones that fearlessly engage in art-fusion collaborations, not only as a way to […]

  • Declaring War on Indifference

    Even well-designed spaces, despite all the care and attention to detail put into them, can end in rather generic results. For example, contemporary interior design, lifestyle and travel publications with their countless photographs of minimal and timeless interiors, haven’t been able to avoid becoming uniformly predictable in their effort to be inspiring.

  • Artists in the Spotlight No. 2

    It’s the time again. As you may know, we are constantly on the lookout for artists we believe would make outstanding art fusion collaborators. And when we find exceptional ones, we feel it’s our duty to share. Today’s artists both have an uncommon talent for examining the seemingly invisible every day phenomena – mundane things […]

  • The Great Retail Rethink

    For brands to succeed they need to start selling something much more valuable than a ‘lifestyle’. They need to start selling a piece of culture itself.

  • Highbrow Brands x Lowbrow Art

    Comme des Garçons does it. Louis Vuitton does it. Even Hermès does it. They are among the handful of highly progressive fashion houses that have fused their highbrow brands with lowbrow street art by collaborating with avant-garde and sought-after

  • Charitable winning

    It goes without saying that art fusion collaborations can take many forms. We’ve seen many grace the market as a new product, a new service, a special event, an in-store installation and as a graffiti application, to name a few of the more popular forms.

  • How to plan a successful collaboration

    Not surprisingly, an art fusion collaboration can be an intimidating process for brand managers. Every step requires uncompromising attention to detail, making it potentially easy to lose sight of the big picture. But by simply asking yourself a few questions before moving forward, it will be much easier to manage this extremely rewarding process. Question […]

  • Should your brand create a collection or a masterpiece?

    For most art fusion collaborations, brands choose one of two approaches: they develop a group of related products—the ‘one-of-many’ approach—or an exclusive ‘many-of-one’ product. Fashion brands like Comme des Garçons, Louis Vuitton, or Lacoste have favoured the ‘one-of-many’ choice, while brands like Evian, Absolute Vodka, or Domeau & Pérès have been known for limited-edition, art […]

  • Has Luxury lost its Lustre?

    In a recent article in The New York Times, Cathy Horyn notes that the prices for luxury goods are likely to increase, which may be good news for more-affordable brands who want a piece of that action. She also points out that “a number of astute fashion chief executives, notably Patrizio Bertelli of Prada, have […]