• Highbrow Brands x Lowbrow Art

    Comme des Garçons does it. Louis Vuitton does it. Even Hermès does it. They are among the handful of highly progressive fashion houses that have fused their highbrow brands with lowbrow street art by collaborating with avant-garde and sought-after

  • Charitable winning

    It goes without saying that art fusion collaborations can take many forms. We’ve seen many grace the market as a new product, a new service, a special event, an in-store installation and as a graffiti application, to name a few of the more popular forms.

  • How to plan a successful collaboration

    Not surprisingly, an art fusion collaboration can be an intimidating process for brand managers. Every step requires uncompromising attention to detail, making it potentially easy to lose sight of the big picture. But by simply asking yourself a few questions before moving forward, it will be much easier to manage this extremely rewarding process. Question […]

  • Should your brand create a collection or a masterpiece?

    For most art fusion collaborations, brands choose one of two approaches: they develop a group of related products—the ‘one-of-many’ approach—or an exclusive ‘many-of-one’ product. Fashion brands like Comme des Garçons, Louis Vuitton, or Lacoste have favoured the ‘one-of-many’ choice, while brands like Evian, Absolute Vodka, or Domeau & Pérès have been known for limited-edition, art […]

  • Has Luxury lost its Lustre?

    In a recent article in The New York Times, Cathy Horyn notes that the prices for luxury goods are likely to increase, which may be good news for more-affordable brands who want a piece of that action. She also points out that “a number of astute fashion chief executives, notably Patrizio Bertelli of Prada, have […]

  • Standing ovation ’13: Our fav. collabs from around the world

    The Editor-in-Chief of W Magazine, Stefano Tonchi, commented in the winter 2013 issue devoted to art that “Twitter-and-Instagram-savvy designers have realized that in order to make a lasting impression these days, complicated ideas have to be conveyed in a simple, direct manner with art, theater, and fashion collapsing into a single memorable moment.” Indeed. Here […]

  • Brand x Brand vs. Artist x Brand

    Collaborations between two fashion brands, like Levi’s and Brooks Brothers, or between a fashion brand and a retail brand like Target and Philip Lim have become quite the norm. So much so that the blogosphere has taken to calling them ‘collabs’. However for most brands, the idea of collaborating with an artist (painter, sculptor, printmaker, […]

  • Artists in the Spotlight

    This week, we’d like to introduce a few artists we think would make fantastic art fusion collaborators. What are the qualifications, you ask? Dynamism, a talent for combining the seemingly incompatible conceptual, textural and material forms, and above all, a uniqueness of vision that has the ability to draw viewers in.

  • Art Fusion and removing Confusion

    There are two distinct ways to approach an art fusion collaboration. If you are a Brand considering collaborating with an Artist, you will either choose the Deconstruction process or the Integration process, depending on your needs and goals. What the heck are those, you ask? And what’s the difference? Well, let us explain.