• Make the traditional untraditional again

    Increasingly, social media has become one of the traditional tools of marketing. With this new reality, there are plenty of new ‘gurus’ who profess to know the secret to successful social media campaigns. But ultimately, it comes down to a simple, old-fashioned principle: people talk when there’s something worth talking about. Social media is nothing […]

  • There’s Art in Your Soap

    From the earliest examples of art fusion between Salvatore Dali and Elsa Schiaparelli in the 1930’s and Andy Warhol and Yves St. Laurent in the 1960’s, art fusion has never failed to capture our collective imaginations. In the last decade, the number of art fusion collaborations has proliferated, now with many different types of Artists […]

  • The Little Bag That Could

    In the last few years, more and more start-up companies have been using art fusion to catapult themselves into category ‘players.‘ A great example is The Cambridge Satchel Company. The start-up fashion brand with one inexpensive bag design became a fashion media darling seemingly overnight. One of their first collaborations was with Japanese fashion label […]

  • Art Creating Brands – Brands Creating Culture

    While art is being made, curated, exhibited, and collected, products are being developed, manufactured, marketed and sold. But more and more often, the word “curated” is being interjected from the world of art into the world of mass-production and mass-consumption.