• Dale Chihuly, artist. Dale Chihuly, brand.

    Collaborations between brands and artists of all types have been popping up just about everywhere. They’ve clearly caught on—and proven their worth amidst flashy advertising campaigns and attention-seeking promotional events.

  • Two Brave Brands

    As we all know, brands must live and breathe innovation to stay relevant. But the practice is not as much about marketability or promoting allure as one might think; it is in reality, more about fostering authenticity. For innovation to ring true to consumers, it must come from the core of the brand, rooted in […]

  • It’s Time to Reinvent the Trade Booth

    As much as brands pour their energy into the things they sell, it’s a mistake to think that those products alone will make a trade show booth stand out, no matter how new or innovative those products are. If you’ve ever walked the dizzying miles of a trade show floor and experienced the visual exhaustion […]

  • The Spark of an Idea: A Story

    The search for new ideas often leads us to the most unexpected of places. And as most creative people know, the best ideas are hidden in the most obvious yet least expected places.

  • Salone del Mobile: The Bottom Line

    Salone Milano and Milan Design week are exceptional design showcases, primarily thanks to their top-notch organizers. But each and every participating brand, small and large, national and international had something extraordinary to add.

  • Highlights from Milan Design Week

    Blending the divide between art, design and architecture is something the organizers of Milan Design Week do quite well. It’s not that most of the products shown during the event, with their artfulness and simplicity, can’t stand alone and deliver potent aesthetic experiences of their own. But more often than not, in addition to their […]

  • Art fusion: Mistakes to Avoid

    Jun Takahashi, the founder and designer behind the Japanese avant-garde label Undercover and known for his rather original tagline “We Make Noise, Not Clothes”, has become wary of art collaborations.

  • The Art of the Trade Booth

    Attending a trade show can be a stimulating experience. The sheer number of booths filled with all the latest and greatest can fill one with anticipation and excitement. However, when very few booths go beyond the traditional design formula, visiting a trade show can become monotonous and leave one physically fatigued and emotionally uninspired. Not […]

  • So an Artist & an Opera Singer Walk into a Bar …

    During the 2015 Feature Art Fair, Baldwin’s Hoard offered an experience that was not only artful, but also educational and mostly quite unique. Engaging with fellow art goers in further conversation while sipping a glass or two of bubbly in a room tastefully furnished with props representing a wide range of historic periods, from Ancient Greece to Post-modernism is an experience that’s hard to forget.

  • Space, The New Art-Fusion Frontier

    Art installations have become capable not only of transforming physical walls, floors and ceilings into spaces full of imagination and inspiration, but also of shifting an audience’s perception of a brand, from forgettable to intriguing overnight.