• Branding Lessons from the Venice Art Biennale

    Venice Art Biennale, the internationally renowned, biannual art event that takes over Venice, Italy from May to November is not only of great social, cultural and political stature, it’s also a powerful marketing platform – for countries.

  • The Death of a Gift Shop

    In recent years, museum gift shops’ artsy t-shirts, mugs and scarves have been greeted with a diminishing sense of enthusiasm. However, more progressive art organizations like the Walker Art Centre in Minneapolis and the New Museum in New York have started to reinvent the role of their gift stores. At Arts & Labour, we say it’s about time.

  • Corporate Sponsorship 2.0

    When corporations write a check to sponsor a cultural event only to have their logo displayed among many others on the back of a promotional booklet or a program, it’s clearly inconsistent with their marketing objectives. After all, in the ‘real’ world of day-today business, banks are competitors – each with a marketing mandate to stand out – same as the cable companies and credit cards they share the back of the pamphlet with.

  • Why art fusion’s early adopters are women

    Art-fusion collaborations, if done right, come with a universal set of visual and emotional characteristics that are easy to identify with. For example, the ‘dotted’ art fusion between Louis Vuitton and Yayoi Kusama can be experienced as playful and imaginative, yet elegant and sophisticated.

  • So long store displays – Hello art installations

    Fashion, often the most forward-looking and savvy of retail marketers, offers many valuable lessons to the rest of the retail industry. Fashion’s latest tutorial in the art of drawing a crowd could yet again be of great service to retailers who are ready and willing to learn, regardless of category. What’s the lesson you wonder?

  • Do limited editions create limitless desire?

    It’s not a secret that over the last decade, the popularity of art-fusion collaborations has grown dramatically. While the most talked-about collaborations seem to come and go in a flash of white-hot attention, the less successful ones linger behind in social-media silence, in hopes of one day selling out. One decision a brand embarking on […]

  • A picture that’s worth a thousand words – And more for some

    Like design or fashion products, art-fusion collaborations don’t come truly alive till fully digested by the greater public. To be fully legitimized, they too require their necessary components that will further validate their artistic, cultural and social relevance further. What kind of components you ask?

  • Preventing art-fusion failure

    According to Denis Freedman, Creative Director of Barneys New York, “The collaboration is the basis of what we try to do, and we try to work with as many people in as many fields as possible.

  • Comparison & Review: Art Toronto & Feature Art Fair

    If one had to choose between feeling overwhelmed or inspired, exhausted or refreshed, the decision would be simple. Along the same lines, being able to predict your reaction to an Art fair is actually quite simple as well. How you ask?