• Corporate Sponsorship 2.0

    When corporations write a check to sponsor a cultural event only to have their logo displayed among many others on the back of a promotional booklet or a program, it’s clearly inconsistent with their marketing objectives. After all, in the ‘real’ world of day-today business, banks are competitors – each with a marketing mandate to stand out – same as the cable companies and credit cards they share the back of the pamphlet with.