• Longing for an Instagram-Worthy Toaster

    When it comes to artist x brand collaborations, fashion brands seem to be in a league of their own. There are the fashion collabs with artists that garner cultural significance along with our attention, and then there are the rest. Even though a handful of beauty and beverage brands have been making waves with artist […]

  • Attracting the Masses by Targeting the Few

    Most brands are prone to classify their audiences too broadly, assuming they have to appeal to the masses to achieve explosive growth. To avoid this catch 22 and accomplish the growth every business owner dreams of – by doing just the opposite.

  • When Being an Artist is Good for Business

    What if more brands developed products that were at least slightly ahead of the curve? For a number of companies, collaborating with cutting edge designers or artists would be an easy first step in challenging their own status quo, and ultimately capturing a creative edge the marketplace is eagerly waiting for.

  • The Case for a Killer Venice Biennale Bag

    Every two years, thousands of journalists and photographers descend upon Venice to cover one of the greatest spectacles of the international contemporary art scene; the Venice Art Biennale. The crowds are not only recognizable for their stylish attire, but also for the various canvas tote bags nonchalantly hanging over their shoulders. The tote bags are […]

  • The Top 3 Art Collaboration Myths

    At Arts & Labour, we’ve been talking to brand managers and have uncovered a few obstacles that seem to come up time and again when making the decision whether or not to collaborate with an artist on their product. What we’ve discovered is not that Canadian brands have a different set of concerns than international brands who are more willing to embrace the approach – instead, we found their top concerns were often based on lack of exposure to art collaborations and even more often, out and out myths. Naturally, we’d to take the opportunity to discuss those. Here are the top three.

  • An Inspiring Product is Better than Inspiring Marketing

    The successes and abilities of these three brands, The Cambridge Satchel Company, Supreme and Artek, have been remarkable—inventing and reinventing their products through art and serving them up in a way the world simply can’t get enough of.

  • Dale Chihuly, artist. Dale Chihuly, brand.

    Collaborations between brands and artists of all types have been popping up just about everywhere. They’ve clearly caught on—and proven their worth amidst flashy advertising campaigns and attention-seeking promotional events.

  • Two Brave Brands

    As we all know, brands must live and breathe innovation to stay relevant. But the practice is not as much about marketability or promoting allure as one might think; it is in reality, more about fostering authenticity. For innovation to ring true to consumers, it must come from the core of the brand, rooted in […]

  • It’s Time to Reinvent the Trade Booth

    As much as brands pour their energy into the things they sell, it’s a mistake to think that those products alone will make a trade show booth stand out, no matter how new or innovative those products are. If you’ve ever walked the dizzying miles of a trade show floor and experienced the visual exhaustion […]