• It’s Time to Reinvent the Trade Booth

    As much as brands pour their energy into the things they sell, it’s a mistake to think that those products alone will make a trade show booth stand out, no matter how new or innovative those products are. If you’ve ever walked the dizzying miles of a trade show floor and experienced the visual exhaustion […]

  • The Spark of an Idea: A Story

    The search for new ideas often leads us to the most unexpected of places. And as most creative people know, the best ideas are hidden in the most obvious yet least expected places.

  • Salone del Mobile: The Bottom Line

    Salone Milano and Milan Design week are exceptional design showcases, primarily thanks to their top-notch organizers. But each and every participating brand, small and large, national and international had something extraordinary to add.

  • Art fusion: Mistakes to Avoid

    Jun Takahashi, the founder and designer behind the Japanese avant-garde label Undercover and known for his rather original tagline “We Make Noise, Not Clothes”, has become wary of art collaborations.

  • The Art of the Trade Booth

    Attending a trade show can be a stimulating experience. The sheer number of booths filled with all the latest and greatest can fill one with anticipation and excitement. However, when very few booths go beyond the traditional design formula, visiting a trade show can become monotonous and leave one physically fatigued and emotionally uninspired. Not […]

  • So an Artist & an Opera Singer Walk into a Bar …

    During the 2015 Feature Art Fair, Baldwin’s Hoard offered an experience that was not only artful, but also educational and mostly quite unique. Engaging with fellow art goers in further conversation while sipping a glass or two of bubbly in a room tastefully furnished with props representing a wide range of historic periods, from Ancient Greece to Post-modernism is an experience that’s hard to forget.

  • Space, The New Art-Fusion Frontier

    Art installations have become capable not only of transforming physical walls, floors and ceilings into spaces full of imagination and inspiration, but also of shifting an audience’s perception of a brand, from forgettable to intriguing overnight.

  • Oh Xmas Tree, How Lovely Is Your Branding

    Breaking from 26 years of the Gardiner’s traditional approach to Christmas exhibitions was a bold move that brought not only holiday joy, but also a few lessons for other brands to take away.

  • Branding Lessons from the Venice Art Biennale

    Venice Art Biennale, the internationally renowned, biannual art event that takes over Venice, Italy from May to November is not only of great social, cultural and political stature, it’s also a powerful marketing platform – for countries.

  • The Death of a Gift Shop

    In recent years, museum gift shops’ artsy t-shirts, mugs and scarves have been greeted with a diminishing sense of enthusiasm. However, more progressive art organizations like the Walker Art Centre in Minneapolis and the New Museum in New York have started to reinvent the role of their gift stores. At Arts & Labour, we say it’s about time.