WHY ART FUSION?

While most marketing methods aim to make a product seem appealing, an art-fusion collaboration can make a product so appealing it markets itself.



WHO WE ARE

ARTS & LABOUR is an organization that specializes in uniting artists and brands to collaborate and develop art fusion – a product, service, line extension, sculpture, idea or ‘piece’ – that benefits both parties and contributes positively to our culture.

How we work

We work closely with brand managers and artists using the ARTS & LABOUR process to find the right collaboration to achieve the most beneficial return for both. We then guide the process for both sides of the partnership to ensure a well-planned, well-executed collaboration that is a success for everyone involved. For more details on the ARTS & LABOUR Process, see Why ARTS & LABOUR for brands and artists.

WHY ARTS & LABOUR?

Why not just initiate a collaboration directly and ‘do it yourself’? Unless your brand is Louis Vuitton and you have already collaborated with art world superstars like Takashi Murakami and Yayoi Kusama, your organization may not have the experience or knowledge to navigate through the complexities of the collaborative process to achieve the results you desire and require.

Or perhaps you have been through a collaboration or two and know how complex and time consuming they can be. For many brands, it simply makes sense to delegate the process to helpful and knowledgeable partners. At ARTS & LABOUR, we’ve cultivated the uncompromising ‘know how’ to:

HELP brands develop unconventional and inspiring creative collaborative strategies
PROVIDE collaboration ideas that are imbued with thought-provoking communication and design to ensure the most talk value
SELECT the most suitable artist and brand combination for both parties
NAVIGATE brands and artists through preliminary screening phases
INSPIRE compelling artist proposals for brands to choose from
PROMOTE uncompromising aesthetic value and distinct quality
GUARANTEE discriminating attention to detail through each and every step of the process
MANAGE and NURTURE a potentially fragile artistic collaboration to its most successful end

  • Using ARTS & LABOUR will enable your organization to navigate through the process effectively and benefit from art fusion in the same way many admired prestige brands have in the recent past.

    BASSO & BROOKE x CAMBRIDGE SATCHEL BAG
    BASSO & BROOKE x CAMBRIDGE SATCHEL BAG
    YAYOI KUSAMA
    COMME DES GARçONS x ANDREAS GANTHER
    Dom Pérignon x Jeff Koons
    Dom Pérignon x Jeff Koons
    LOUIS VUITTON x JEFFREY CAMPBELL
    VIVID ASTRO FOCUS (avaf) x REY KAWAKUBO x DSM