For marketers, the benefits of art fusion can be varied and substantial. You should consider a collaboration with an artist if you are interested in any of the following for your brand to:
REACH new and wider audience
INCREASE news and talk-value
INFUSE a brand with innovation and originality
DIFFERENTIATE a brand from its competitors
INCREASE desire and reduce the need to ‘sell’
EXPAND beyond the traditional model of advertising
JUMP-START a branding initiative
INTRODUCE a one-of-a-kind promotional product or service
INITIATE trendsetting via social media
INVITE consumers to participate in brand-building
ENTICE and WIN consumers with beauty and meaning
The Arts & Labour process for Brands
We will start with an information exchange about your brand and its objectives. We’ll then work with you to analyze and discover the most beneficial type of collaboration to achieve your goals. This process is very individualized – for instance, it may be beneficial for certain brands to include product redesign as a part of the collaboration.
Once we know what type of collaboration would most benefit your brand, we will initiate contact with appropriate artists and arrange an initial meeting.
We’ll help you determine the best fit for your brand’s objectives, then guide and manage the whole process – from the agreement with the artist, to the briefing, the artist’s presentation, and every step of the final execution to ensure the collaboration is flawless.